Surviving the Closing Crisis! Traditional stores grow by transforming their business in several ways.
Founder of Handmade Suit Shop, Mr. Lam Yuk Chung, “Lower 36.”
The company's founder, Mr. Lin, has introduced a wide range of fabrics and explained how to make tailored suits.
Lin Man-ya, the second-generation proprietor of the handmade suit store, says, “This one is actually a basic model.
Two generations of fathers and daughters run the business together, but the 45-year-old store's legacy was almost not passed on.
Handmade suit store second-generation operator Lin Manya: “Before I was born in the suit store grew up, my mother used to go to the suit store every day, and then I actually from a young age is to see my father wearing suits, I grew up is to see, suits are supposed to be this way to wear, is supposed to be this way to fit. He was old enough to be retired, but for him he came to the store every day, and many friends would come, many retired friends would come to chat with him, and this was actually a very, very happy thing for him, and that's when I thought, “If this thing isn't passed down, it might really be gone.''
Handmade suit store founder Lin Yusong: “Because the old guests will also go ah, slowly, slowly feel less guests, that just Heidi she ran to one day, just turn over my information, she thought that the results are not bad ah, can not be so stop.”
Lin Yusong has been doing suits for sixty years, starting from the Sheraton Hotel, originally received all the old customers, with the development of fast fashion, traditional handmade suit store decline, do not want to let his father's hard work for a lifetime of business into the history of Lin Manya decided to take on the heavy burden.
Lin Man Ya, the second generation of handmade suit store operator: “At the beginning, we encountered a lot of challenges, that is, mainly in the past, the way we used to communicate with our customers was mainly paper, telephone, such as a more traditional way of communicating with customers, so that at the beginning, we have to switch to more digital tools, there are some pain periods.
Through communication software, Lin Man-ya digitized her old store and deployed online marketing, which unexpectedly not only brought back old customers, but also brought in more new ones.
Lin Man-ya, the second-generation operator of the handmade suit store, said, “Our new customers now account for about 50% to 60% of our customers.
After three years of the epidemic, many old stores could not continue to operate, but through digital transformation, the handmade suit store has grown against the wind and doubled its business. Networking is the trend, and with the help of communication software tools, precise one-to-one marketing can be achieved.
Wenqi Chen, vice president of brand marketing of communication software: “It is a very easy to do one-to-one customization, do customer service or after-sales service, or because you and the guests have generated some links, there are more connections, when the human touch into the digital, what is it a situation, because digital is no longer ice-cold.
Wenqi Chen, VP of Communications Software Brand Marketing: “During the epidemic, many small stores are the first row of the tsunami, and their demand for digital is even greater, so we only want to be able to help them survive during this period, because we don't want to hear that I am accustomed to going to this kanzai store or I am accustomed to going to these restaurants, century-old stores, because of the epidemic, suffer such damage and then close the shop. We don't want to hear any more stories about this kan-chai shop that I used to go to, or these restaurants that I used to go to, or these centuries-old restaurants, being victimized by the epidemic and then closing down.
Small and medium-sized stores have limited resources, so by using digital tools, they can retain their old flavors without being drowned by the current of the times.
News Website: https://news.tvbs.com.tw/life/2160082